BUY ON THE UPSIDE, written by Richard Howard
and John C. Gordon of buyupside.com, describes how to make
money with stocks. The audience for the book is an investor who
wants to manage a long-term stock portfolio.
Table of Contents
CHAPTER 1: SNOW WHITE
Take Charge, Don't Wait for Your Prince to Come
CHAPTER 2: LITTLE RED RIDING HOOD
Learn to Live with the Big Bad Wolf
CHAPTER 3: GOLDILOCKS
Make Your Investment Strategy "Just Right"
CHAPTER 4: ALICE IN WONDERLAND
Confront and Understand the World You Are In
CHAPTER 5: BRER RABBIT
Contrive to Take Advantage of Adversity
CHAPTER 6: THE WIZARD of OZ
You Are Not in Kansas Anymore: Principles for Success
and Sound Sleep
CHAPTER 7: THE FOX AND THE HEDGEHOG
You Need to Know Both One Big Thing and Many Small
Ones: A Checklist for Takeoff as a Retail Investor
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